Snap will unveil $2,195 Specs AR glasses on September 16

Snap will give the public its first full look at Specs on September 16, holding a dedicated event ahead of the launch of its standalone augmented-reality glasses. The presentation will take place in Los Angeles at 7 p.m. Eastern time, with a livestream available for viewers outside the venue.

The company says it will demonstrate how Specs combine AI assistance, work tools, entertainment and shared experiences for multiple people. The event is also expected to provide more precise information about launch dates, which Snap has not yet announced.

Specs are already available for preorder, with deliveries planned for the United States, United Kingdom and France this autumn. The glasses cost $2,195, placing them firmly in the premium segment of a still-narrow AR market where a product’s practical value needs to be demonstrated rather than simply described.

Snap Specs specifications and features

The glasses will be offered in two sizes and include:

• 47 mm and 52 mm size options.
• Up to four hours of standalone operation in mixed-use mode.
• A built-in browser and AI features powered through OpenAI and Google.
• Hundreds of promised AR Lenses, including games.
• Two Qualcomm Snapdragon chips housed in the thick temples.

Snap is positioning Specs as a consumer product rather than a technology demonstration. Against Meta* and other companies, the key test will be whether the glasses move from preorder to actual deliveries at a meaningful pace after the September presentation.

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*Meta is owned by Meta, which has been designated an extremist organization in Russia and is banned there.

Maxim Tretyakov is a technical journalist who primarily covers the mobile-phone market and automotive technologies. He has written 740 articles analyzing flagship smartphone launches, including Xiaomi and Apple products, neural-network features in consumer devices and the current state of Russia’s automotive industry. His expertise also covers hardware ranging from graphics-card concepts to smart rings, as well as legal issues in the technology market.

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Update, 17 September 2026 — Los Angeles Specs demo opens October 1

TechRadar reports that Snap will open a Specs First Look pop-up at Westfield Century City in Los Angeles on October 1, where prospective buyers can try the glasses. The report says preorders require a $200 deposit.

In a hands-on session, TechRadar found that the 47 mm model weighs 132 grams and the 52 mm model weighs 136 grams. It describes a 51-degree field of view using LCoS displays, a voice-controlled on-board assistant called Specs Intelligence, and Bluetooth keyboard support for Google Docs; Snap staff told the outlet that mice cannot currently be connected. The report also says real-time translation, Spotify, navigation and Snapchat were available in the demo software.

Update, 18 September 2026 — Imogen Heap debuts gesture-controlled music Lens

Tom’s Guide reports that musician Imogen Heap debuted a bespoke Specs Lens during Snap’s official launch presentation. Heap used the Lens to improvise a song, looping sounds and creating beats while gesturing to adjust effects including volume and reverb.

The outlet says Heap is among several partners making custom Specs apps, which Snap calls Lenses; Hoyeon, Jimmy Butler and Jack Harlow were also named as partners. The report characterizes the music demonstration as a launch-stage example of the glasses' gesture controls rather than a general product capability list.

Update, 20 September 2026 — Snap targets enterprise with Nvidia, Salesforce and AWS

TechRadar reports that Snap is taking Specs into the enterprise market through partnerships with Nvidia, Salesforce and Amazon Web Services. Snap says the glasses could display instructions for field technicians and let workers access information while interacting with colleagues.

Evan Spiegel said Nvidia’s open-source XR AI platform is already being used by businesses, and that the Nvidia and Salesforce relationships are meant to make their agentic platforms easier for companies to use with Specs. He also said Snap has not finalized pricing for Specs Intelligence, the AI service it is developing for the glasses, iPhones and Macs; the service is expected to include free access and usage-based options.